Nail Salon Marketing in Australia: 15 Tactics To Get More Bookings

Here’s a simple, practical plan to bring more clients through the door—built for Australian salons.

1) Nail your Google Business Profile

• Match business name, address and phone everywhere (NAP).
• Add categories (Nail salon, Beauty salon), hours, services and prices.
• Post photos weekly—real client results perform best.

2) Reviews drive rankings and trust

Ask happy clients for a review right after the appointment. Reply to every review. Aim for steady, ongoing reviews rather than bursts.

3) Local SEO basics

• Add suburb keywords on your website (e.g., “gel nails in Parramatta”).
• Fast site, clear CTAs, click‑to‑call buttons, and map links.

4) Instagram that converts

• Post carousels of sets, short Reels, and before/afters.
• Use local hashtags (#melbournenails) and tag your suburb.
• Pin your best 3 posts and feature booking link.

5) Offers and retention

• Intro offer for new clients and a rebook incentive (e.g., 10% off next fill within 3 weeks).
• Reminder SMS for infills at the right interval.

6) Partnerships

Cross‑promote with nearby hair/beauty businesses. Swap flyers or bundle services.

7) Track what works

Use simple tracking: ask “How did you hear about us?” and note it in your booking system. Double down on channels that produce clients.

List your salon on AussieNailSalons.com to reach local clients searching in your suburb.